Marketers now turn to social for product launches

When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media.

Five by Five, a marketing communications firm that specializes in product launches, polled more than 700 marketers in these countries and found that nearly three-quarters (74%) of them consider social media to be the highest-priority medium to promote new products.

Sales promotions and email were the second and third most popular launch marketing medium, respectively.

According to Five by Five creative director Martin Flavin:

“Social media has become the most important way to generate buzz for new products and services before they appear. Shareable content and social engagement allow brands to create a groundswell of pre-launch interest in a way no other channel can match.”

Social media is now more popular a launch marketing medium than PR/press, television and direct mail.

Is social enough?

Social's popularity among marketers for product launches isn't just based on the fact that social channels like Facebook, Twitter and Snapchat offer access to billions of consumers around the world.

According to Five by Five, social's popularity is also based on the fact that it's a readily accessible medium that marketers can turn to in a pinch, which is increasingly important given that products are being conceived, built and launched much more rapidly than ever before.

In fact, two-thirds of the marketers the firm surveyed indicated that they usually have no more than six months to prep a new product launch, which can make it more difficult to execute launch strategies that rely on mediums that aren't as accessible.

But social isn't necessarily a perfect medium. Despite its accessibility, it can be very difficult for marketers to cut through the clutter on the most popular social channels, and attracting attention is only likely to become more difficult as marketers put the bulk of their eggs in the social media basket.

For those that are able to attract an audience and generate buzz for a new product, that buzz can also be short-lived thanks to the speed with which the social media world moves, so marketers shouldn't expect social buzz to sustain a new product.

Instead, they'll need to plan for a relatively quick transition to post-launch marketing, which will usually include marketing mediums other than social, including search, which as PR Week's Robert Smith notes, has been called a more powerful medium than social by WPP chief Sir Martin Sorrell.

Five powerful lead generation and sales prospecting tools for small businesses

Small businesses struggle to build visibility online due to tight budgets and limited work force.

These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.

Small businesses need lots of support these days. With huge budgets being shifted online by large corporations, competing for the web presence has been harder and harder.

Luckily there are tools that offer great solutions for small businesses making their lives much easier and allowing them to be seen online.

1. Leadfeeder

One of the most pleasant discovering of this year, Leadfeeder has been my recommended tool in a couple of articles already. It is really simple to use, takes seconds to set up and works like a charm. I love the efficiency and simplicity of the tool.

Leadfeeder connects to your Google Analytics and identifies companies behind your site visits. It saves all the data and scores each identified company visit based on how much they have interacted with your site (e.g. repeat visits, how many pages they have viewed before leaving etc.)

• See which companies visited your site, which page they landed on, where they came from and how long they stayed


• See the company contact info and employees (as well as how you are connected to them on LinkedIn)


• Create filters to see company visits based on the source (for example, see company visits which were referred to your site from Twitter) to better customize your pitch


• Receive regular email alerts with the most recent company visits prompting your immediate action (the sooner you pitch, the better chances are they will remember who you are).

Basically, Leadfeeder turns your site visitors into well qualified prospects opening lots of follow-up opportunities for you.

2. Hatchbuck

Hatchbuck is a solid CRM and marketing automation system for small businesses that makes it easy to nurture prospects and drive more sales. Some of the more useful features include:

• The real-time dashboard: see customer activity on the fly. Monitor your contacts' activity: See who's visiting which pages.


• Dynamic tagging to organize your prospects: for example, you can assign a tag to anyone clicking a link in an email you send. This way you can start a campaign or send them another email on that topic.


• The form and link actions to follow-up on clicks, visits and online forms: for example, you can trigger actions based on clicks inside an email.


• Easy email templates that look rich and professional

Hatchbuck prides itself on having the best customer service (which customers seem to agree upon) which already makes it worth exploring. They offer free real-time demo allowing you to make up your mind if it fits your needs.

They are also quite affordable and easy to understand which makes it a perfect solution for small businesses that have limited sales budget and no in-house engineering departments.

3. DrumUp Employee Advocacy Feature

There's one marketing opportunity most small businesses fail to be willing to benefit from: utilizing their whole teams to capture and nurture leads.

Luckily, this trend is quickly changing as we witness a few really huge companies changing their social media policies to give their teams more freedom and encourage their employees to vouch for them online.

According to Inc, a well set-up employee advocacy program is able to to result in 5x more traffic and 25% more leads.

DrumUp is a cool social media management platform giving any company all the necessary tools to organize employees' social media activity and turn them into brand advocates.

• You can connect your blog, press or other content feeds to DrumUp. As soon as a new article is added to the feed, it is automatically broadcast to employees for them to easily share across multiple social media channels.


• Set up monthly contests to reward most active and eager employees. DrumUp offers easy and transparent leaderboard tracking for that.

4. Linkedin Sales Navigator

LinkedIn has really been pushing their Sales Navigator, a premium service that gives users greater control over the site's features. It also provides products for sales prospecting, lead generation, B2B networking, and more.

According to their stats, signing up for the Sales Navigator increases productivity by 80%, and vastly improves sales results. Users (they claim) will be 51% more likely to meet their quotas. It includes better communication with targets, so that is at least one benefit you can find from it.

They don't go based on teams, but instead on individual seat pricing. Each member is $79.99 per month, and it includes a premium LinkedIn profile.

Here's a solid tutorial guiding you through Sales Navigator feature.

• Find and organize leads: use a useful search feature to find leads, save them and keep an eye on their updates


• Build B2B contacts: save companies in your account which allows you to track new leads, follow updates and receive company news so you're well-informed before your first conversation with a prospect


• Utilize your employees' connection: Use TeamLink to filter your search results to see bridged or team connections. If TeamLink identifies a personal connection between your prospect and a team member, you can ask a mutual connection for an introduction.

5. Cyfe

Cyfe is my go-to tool on so many levels which is almost unbelievable. I use it to track my social media channels, keep an eye on my customer service teams, monitor my site performance and more. Cyfe can be used to create a powerful lead generation.

Create a separate dashboard with one or many of the following widgets to keep an eye on different aspects of your lead generation process:

• Google Analytics real time visits


• Google Analytics most recent referrals


• Zendesk tickets


• Optin stats and recent subscribers (Many email marketing platforms are supported, others can be connected via API)


• Recent leads and prospects

Cyfe is surprisingly affordable which makes it a perfect monitoring solution for small businesses.

Are there any other tools that belong in this list? Let me know in the comments!

What is an exact match domain (EMD) and why does Google want to punish them?

In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them.

What is an exact match domain (EMD)?

An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.

The search query 'buy cheap jeans' is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).

But as you'll learn, even if this works in the short term, you'll still want to avoid doing it.

What's the problem with EMDs?

First of all, it's the surest sign of a spammy website if its URL exactly matches a search term. Just think of all those 'watch movies for free' websites that proliferate SERPs when you search for that phrase.

Even if you remove the word 'free' and search for 'watch movies online', the SERP is a wild west town full of unsavoury characters.

You have to scroll halfway down the page before you get to legitimate streaming companies like Crackle or Hulu. And Netflix barely makes a dent.

Most domains from legitimate companies will take its name from the brand name itself, with perhaps a single keyword they may hope to rank for. As long as its in the brand name. To use Graham Charlton's example: glassesdirect.com.

EMDs have been long thought of as having an unfair advantage.

As opposed to websites that rise to the top of Google through quality content, solid architecture, trusted backlinks and assorted other white hat best practices, Exact Match Domains can just rise to the top by shoe-horning in a few tasty keywords.

Bill Slawski wrote in 2011:

“A company may attempt to “trick” the search engine into listing the company's website more highly. For example, if the search engine gives greater weight in ranking results to words used in the domain name associated with websites, a company may attempt to trick the search engine into ranking the company's listing more highly by including desirable search terms in the domain name associated with the company's listing.”

It's basically unfair to the legitimate companies, and risky for the user.

A paid-for film streaming service offering the best possible user experience and security is surely preferable to one that will download malware to your hard-drive and take you through all sorts of unsavoury black hat practices.

But as you can see from the examples above, Google hasn't quite got it right just yet.

What is Google doing about EMDs?

In 2012, Google's then Head of Webspam Matt Cutts announced an algorithm change meant to reduce the amount of low quality exact match domains in search results.

Cutts also tweeted, “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.”

However things went a bit quiet on the EMD front post 2012, until this past weekend when Search Engine Roundtable reported a few interesting tweets sent Google's Gary Illyes on Friday.

It seems Illyes is on the hunt for spammy EMDs once again…

@gfiorelli1 @pedrodias @aleyda @pelogia It's funny you say that! I was hunting for (bad) EMDs for the past two weeks without much luck :)

- Gary Illyes ᕕ( ᐛ )ᕗ (@methode) November 25, 2016

And is asking for assistance too…

@gfiorelli1 @aleyda @pelogia OK, I'll go public (already asked a bunch of folk in private): if you see spammy EMDs, send them my way.

- Gary Illyes ᕕ( ᐛ )ᕗ (@methode) November 25, 2016

How do I stay on the right side of Google?

There are plenty of examples of EMDs that manage to stay high on the SERPs without fear of penalty – cheapflights.com being one of the more high profile examples.

It does this by being a legitimate non-spammy operation.

And that's really all you need to worry about. As Illyes also stated on Friday…

@gfiorelli1 @aleyda @pelogia there is no inherent problem with EMDs. The problem is when it's combined with other spam tactics

- Gary Illyes ᕕ( ᐛ )ᕗ (@methode) November 25, 2016

If you're a low quality site, with an EMD and you're engaging in spammy tactics – then you should definitely worry.

If you're a solid, genuine business that just happens to have a brand name that also looks like an exact match domain, but is otherwise a bastion of trustworthy internet practices – then you should be fine.

How search and email acquisition campaigns benefit both channels

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success.

Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.

“Email + search” not “email versus search”

Why spend a few bucks on a PPC campaign to acquire new customers through email when your website has opt-in forms all over it?

Because it can deliver a higher-quality stream of customers: people who are truly interested in your brands but might not discover them any other way.

The email address allows you address each consumer individually using data –preferences, behavior or transactions plus data you buy from a third-party provider that shows what your customers do beyond your boundaries.

Acquiring a customer's email address is even more valuable than connecting a click-through to that customer. Plus, it's easier than unwrapping an individual identity from cookies and other identifiers.

That's why acquiring a large base of high-quality email addresses is so important and not something you can leave to chance.

How to set up a PPC acquisition campaign

The goal is to acquire email addresses from search customers who click on your PPC ad offering discounts, freebies or other enticements to people who opt in for your emails.

Build ads using specific keywords, such as “deals” or “coupons” for your brand. Then, build a custom landing page tied to that ad. This is the key component of this campaign. You're selling your customers on what they'll get in exchange for their email addresses:

• Tell customers what to expect and when, such as like daily sales alerts, weekly tips and tricks, company/brand news or whatever would appeal to your customers.


• Post a sample of your best newsletter.


• Show the benefits: VIP access to special events, special content or discounts just for subscribers, etc.


• Provide a form that collects more than just name and email address. It could be birth date, mailing address, postal code, preferences – anything that fits your brand and would let you start segmenting and targeting messages immediately.

Don't break the budget

Start with three search campaigns keyed to terms such as “discount,” “deal,” “coupon” or whatever works for your brands. Your custom landing page can serve all three campaigns. Test it with a daily cap of maybe $50, and see what happens.

Even if only one or two people sign up every day, your experiment hasn't failed. Adjust your campaigns based on what you've learned. Try different keywords, ad copy and incentives. Review your landing page. Does it reflect the language in your search ads? Use responsive design so that the page works as well on a mobile phone as it does on a desktop computer.

Benefits: higher quality customers, better data, more insights

Once you acquire enough customers this way you can start experimenting. What would happen if you were stop emailing a segment of the subscribers you acquired through search?

Hold out a random number of customers as your control group, and experiment on the rest.

Study the customers you acquire via search to see if they yield different results from people who subscribe after a conversion (purchase, download) or by opting from your homepage or some random page on your site. Track what they do. Do they buy? Browse? Click on your emails or ignore them?

This is how B2B marketers operate, by the way. By adopting their tactics, you can become more precise in your targeting, content, calls to action and analytics. In other words, when you know more about each of your customers, you market better, use resources more wisely and generate better results for your company.

Quality beats quantity

Data informs how you identify your customers and how you use that data to target them. Without accurate information, you have to work much harder. That's why genuine email addresses are so important in this giant data universe.

Email is at the center of that universe. It holds the key to the future of advertising to identifiable consumers. Address quality has to beat quantity because quality has so much more extension, and quantity does not.

Five most interesting search news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

Whether you're taking a break from Black Friday shopping mania, recovering from a post-Thanksgiving food coma, or just getting on with your normal working day because you're in one of those boring countries that doesn't celebrate Turkey Day (*raises hand*), we've got all of the most up-to-the-minute search news for your reading pleasure.

This week, Google has released some canny changes to AdWords ahead of Black Friday, introverts have a new best friend in the form of real-time Popular Times data, and we take a look at the steps Facebook has taken so far to tackle the issue of fake news.

Google releases new AdWords improvements and stats ahead of Black Friday

As retailers around the world look to cash in on the annual shopping frenzy that is Black Friday, you can be sure that Google, at least, will be raking it in. Ahead of this year's Black Friday, Google has released additional store visits data to the AdWords location extension, allowing retailers to see exactly how far away people are from their store when they perform a search.

It also published a bumper crop of Black Friday data with shopping searches and foot traffic trends for 2016, in a move that will benefit both physical and digital retailers alike.

Christopher Ratcliff reported for Search Engine Watch this week on exactly how the AdWords improvements work, as well as some key findings from the Black Friday data.

Google adds real-time data to its Popular Times tool in Search and Maps

If, like me, you're a hard-core hermit introvert who hates to set foot outside unless absolutely necessary, good news! Google has a function that's tailor-made for you.

Google's Popular Times feature in Search and Maps has always been convenient for checking when a business is typically busy, helping you to avoid the rush. But now, the feature works in real-time, allowing you to see whether a bar or restaurant is busy right at that moment so you can decide whether or not to leave the house.

Christopher Ratcliff took a closer look at the new functionality this week, including the ability to see how long people typically stay at any given location, and an improved 'operating hours' feature for business, service providers and restaurants within larger premises.

Google's rich cards have expanded to restaurants and online courses

What's that, you say? You want some more Google news? All right! How about the news that Google has now expanded its 'rich cards' to cover local restaurants and online courses?

Rich cards are a visual carousel of search results in 'card' form which appear underneath search snippets on mobile, allowing users to swipe from one result to the next.

Like rich snippets, they use schema.org structured markup to display content, making it even more important for website owners who want to stay ahead of the game to hop on the schema.org bandwagon.

From standard results to rich snippets to rich cards. Image: Google Webmasters

When rich cards first launched back in May, they were limited to film and recipe searches. Now Google has expanded their repertoire to include restaurants and online courses, as reported by Search Engine Journal's Matt Southern. Google's developer documents for local restaurants and online courses give instructions for website owners on the right structured data to include to trigger rich cards for their business.

Google has also added upgrades to its Structured Data Testing Tool, Search Console and AMP Testing Tool to help developers build and test their new card functionality.

Bing launches new carousel of Black Friday flyers

Not to be outdone, Google's main rival in search has also been making improvements to its own carousel-style feature: the Black Friday flyers carousel. Jennifer Slegg reported for The SEM Post on the new look for Bing's annual Black Friday carousel, which this year is serving ads directly from the brand advertisers instead of via Flipp, its partner of last year.

Image: The SEM Post

Bing is still showing ads above the carousel for retailers who want to target Black Friday keywords, but is limiting those to only two spots.

While the flyers themselves are eye-catching, they don't provide a lot of useful detail to make shoppers want to click on them, and it would be interesting to see how their CTR compares to regular text ads if Bing decides to release any data. Is the visual alone enough to make people click?

Has Facebook found a way to deal with fake news?

We reported last week in our search news roundup that Google was tackling the widespread issue of fake news online by cutting off their AdSense ad revenue, and Facebook has been close behind.

Tereza Litsa took a look this week at the measures that Facebook has taken to deal with fake news on its site, and whether they are enough to deal with the real issue at heart.

She wrote,

Facebook may not be keen on accepting its responsibility as a curated media publisher (and it doesn't see the platform as such), but it certainly needs to admit how its ambitious plan to reach more people and attract more publishers have their consequences.

The age of social media and the way publishing speed became more competitive is certainly the main reason fact checking became a luxury for many publishers, while users got addicted to an increasing content consumption (and a filter bubble that serves the relevancy they like).

Moreover, we are also experiencing a changing nature of media, with the integration of digital technology being demanding and challenging.

Happy Thanksgiving from the Search Engine Watch & ClickZ team

To all of our readers and anyone else who has swung by accidentally thinking that this is an actual search engine (you'll be surprised at how often this happens; you won't be surprised at their most popular search terms), a very happy thanksgiving from us all!

We'll publish a couple more things for Europe tomorrow morning if you do happen to swing by the site. We apologise in advance for the pyjamas and meat-sweats. In the meantime, have a safe and peaceful Thanksgiving.

Network Marketing Know How To Build It

Network Marketing Know How To Build It

via https://www.youtube.com/channel/UCtEc-WTq7uPoVuEFP1FEY-Q

A 10-minute account audit to prevent SEM fires during the holidays

We've talked about it for weeks, and it's truly upon us now: holiday crunch time.

Your eyes are probably crossing with all the prep and must-dos, but if you're short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list.

1) Pull a search query report over the last 60-90 days and optimize against it

We're looking for two specific buckets here:

• Terms that have spent a significant amount of budget and racked up no (or few) conversions and high CPAs. These are terms you would not want your ad to appear on. You will want to create a shared negative list in your shared library and apply it to all of your campaigns. Then add in any negative terms based on poor performance that you find in the search query report.


• Terms that are converting and have great CPAs. You will want to ensure you are using exact match to bid on these terms; this will allow you to maximize your control over top performers and push more volume and scale.

2) Check your ad group setup and limit the number of keywords

Ad groups should be limited to 1-10 keywords with close-knit themes; this allows you to tailor your ad copy as much as possible to keep the ad relevant to what the user is searching for.

If there are too many keywords with varying tokens, look into breaking these out into additional ad groups. It should go without saying that if you get more granular with the keywords in your ad groups, you should also be able to tailor your bidding to good effect.

3) Run a placement report over the last 60-90 days and add negatives

If you're running Google Display Network campaigns, the Placement Report is the GDN version of a search query report. Look for poor-performing placements that have a high number of clicks and plenty of cost – but no conversions.

Equally as important: look for placements that have high CPAs with low conversions. Add all of the placements that match those criteria to a negative placement shared list and apply that list to all of your GDN campaigns. You want to ensure your ads do not appear on these websites.

4) Do device analysis for search and display

If you're running search and GDN campaigns, you'll want to run device analyses for them both – and watch for different things.

For search, pull a device analysis on all campaigns to understand how mobile, tablet, and desktop perform. Develop bid modifiers at the campaign level to adjust bids according to performance (for example, if mobile CPAs tend to be 20% higher than desktop CPAs, you will want to apply a negative bid modifier to mobile devices to pay less for mobile CPCs).

For the GDN, keep in mind that 99% of the time, mobile on GDN doesn't work. Take a quick peek at performance, and if this is borne out, make sure to add in a -100% mobile modifier to turn it off.

5) Check for basic campaign-level best practices

Just to be sure there's nothing in your account that could cause a four-alarm fire, let's cover some campaign-level basics. (If you need to fix any one of these, do it now!)

• Search and the GDN should be separate campaigns. If you are running both within one campaign, build out another and make sure you have your settings for “Search Network Only” or “Display Network”. You want to have the most control over these targeting types as they perform VERY differently from one another.


• Don't settle for standard delivery for your best campaigns. Top performing campaigns should be set to “accelerated ad delivery” so you capitalize on as much high-converting traffic as you can.


• Be smart about budget allocation. If you are budget capping, make sure you are allocating more budget to your top-performing campaigns so that they never run dry.

Now, will taking all of these steps make sure the 2016 holiday season is your best ever? Nope; they're just scratching the tip of the optimization iceberg. But if you found yourself saying “Oh, I should do that,” to any of the above, make sure those items take top priority, otherwise you're leaving yourself open to a big ROI leak when the traffic starts flooding in.

Good luck!

Mobile ad fraud: how agencies and advertisers can spot, combat and kill it

Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow.

With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which have become a cash cow for the ad industry.

In this column we ask: what do advertisers, agencies, ad exchanges, ad networks, demand-side platforms DSPs and other adtech providers need to do to stop mobile getting to the same state as web ad fraud?

What is mobile ad fraud?

Mobile ad fraud occurs where mobile ad impressions or click-throughs are triggered by a robot.

This might be a piece of malicious code that is operating on a legitimate user device, maybe downloaded with a dodgy native app. Each time the ad is served/clicked the fraudulent ad network or fraudulent publisher makes money, even though no human has seen the ad.

Ten steps to spotting and combatting ad fraud.

Step 1. Get your head out of the sand

The industry is still divided between those that have a position on ad fraud and those that don't. The nothing-to-say camp is still by far the biggest. In the interest of diplomacy, we will avoid naming and shaming the leading global media agencies, ad networks, et al that were contacted for comments, but delivered none.

Instead, here is a list of the companies that do have a position on mobile ad fraud, and helped with this column:

Yodel Mobile; M&C Saatchi Mobile; GroupM; Conversant Media; Voluum; JICWEBS/IAB UK; Integral Ad Science; Forensiq; MRC; WFA; Dhar Method / Botlab.io.

Step 2. Ad fraud is everyone's responsibility – advertisers, agencies/intermediaries and publishers

With ad fraud, it's too easy to point the finger of blame at someone else, but it is everyone's responsibility to put measures in place in house to ensure fraud is kept to a minimum and to encourage, coax and force all partners to do the same.

Advertisers appear to be the least prepared to accept responsibility. This is crazy considering ad fraud is costing them money, business and, if they are collecting and pursuing fake leads, potentially harms reputation and causes privacy issues also.

A survey of US advertisers conducted by Association of National Advertisers (ANA) and White Ops for the Bot baseline report, published January, found that only 17% felt it was the advertiser's responsibility to combat fraud; while 26% of respondents felt that combatting ad fraud was the joint responsibility of the publisher, agency and advertiser.

Only 40% of advertisers had an anti-fraud policy in place. 55% used an anti-fraud detection vendor and 43% used a fraud prevention vendor.

Step 3. Put an anti-fraud policy in place, put someone in charge

All parties in the digital ad ecosystem should appoint an anti-fraud manager – or an ad quality manager, if you want to extend this role to encompass viewability and content adjacency/brand safety. This person will be responsible for:

• Preparing the ad fraud policy.


• Setting the rules of engagement with partners; building an accredited list of partners.


• Keeping up to date with the various guidelines and initiatives.


• Education – internal/external – of ad fraud issues/prevention.


• Re-evaluating how ads are purchased and ROI (return on investment) is calculated – i.e. examining KPIs (key performance indicators).


• Evaluate measures, tools to detect and prevent fraud.


• Enforcement – refusing to pay for ads/leads that are suspect.


• Industry liaison – join the various cross-industry initiatives to reduce fraud.

Many of these points are explained in the steps below.

A great example of this is GroupM UK (which is the umbrella group for the WPP media agencies) where the anti-fraud / media quality strategy has been built and run by Digital Risk Director Bethan Crockett. She is also an active participant in industry anti-fraud initiatives.

GroupM now plans to duplicate the strategy devised in the UK in operations worldwide, across it various media agencies Mindshare, MEC, MediaCom, and Maxus.

Bethan Crockett, Digital Risk Director at GroupM UK, told ClickZ:

“At GroupM we are working towards a zero tolerance approach to online advertising fraud across the industry. We have invested in a comprehensive and proprietary approach to reducing ad fraud. We're already seeing the fruits of these labours on our clients' campaigns and we will continue to do everything in our power to protect our clients and our business.  

We feel there is an industry-wide responsibility for inventory integrity and online ad fraud.  

By working with industry partners and staying away from rogue inventory – we believe that we are succeeding to minimize the challenges of fraud and viewability. Our goal is to standardise this approach around the world.”

Step 4. Read and adhere to the ad fraud guidelines

There are no guidelines for preventing mobile ad fraud, but there are several for web fraud. There are some differences between online and mobile ad fraud, particularly mobile ad app fraud, but many of the principles are the same:

• Invalid Traffic Detection and Filtration Guidelines – Media Ratings Council (MRC), October 2015 (PDF)


• Good Practice Principles for Reducing Risk to Exposure to Ad Fraud – JICWEBS, May 2016 (PDF)


• UK Traffic Taxonomy for Digital Display Advertising – JICWEBS, October 2015 (PDF)


• Compendium of Ad Fraud Knowledge for Media Investors – WFA, June 2016, subscription required)


• Understand ad fraud like a pro in eight short videos – Botlab.io, Jan 2016. Not industry guidelines, per se, but a useful resource.

Step 5. Ensure that partners adhere to industry guidelines and have sound policies in place

When you ask experts for tips on preventing ad fraud, they don't tend to focus on the ad verification tools/services available. Instead they focus on company policy and ensuring that partners have the right policies in place.

Shailin Dhar, ad-fraud consultant, Dhar Method:

Advertisers: Ask your agencies for a detailed plan of how they are preventing your budgets from being compromised by fraud. Also remember, cheap media is not conducive to good, effective media. 

Agencies: Audit the supply partners of your trading desks and DSPs (demand side platforms). Ask where they get their traffic. 

Publishers: Don't buy cheap traffic from random networks.

As industry certification programs (Step 10 below) become more established, these could also help with the approval of partners.

Step 6. Insist on transparency and traffic being verified.

The problem is that advertisers rarely buy direct from a publisher anymore. Buying ads – particularly programmatic buying of ads in real time via ad exchanges – today taps into a complex web of intermediaries, where advertisers have little visibility of where their ads run, or which ad networks are fulfilling the placement.

Alex Hewson, head of media EMEA, M&C Saatchi Mobile:

“Programmatic, when run in house, does allow for greater control and therefore greater protection from fraudulent activity – network buys are riskier for advertisers especially where the inventory is not owned and operated by the network themselves, as they may be relying on exchange or affiliate traffic over which thy don't exert the same control. 

Paramount to this is their processes by which this external traffic is vetted and analyzed on an ongoing basis to minimize any issues. It's worth noting that no solution or process is perfect and that we as the agency must work in partnership with our suppliers to tackle this together through an open and consistent dialogue.

We have a thorough approach at M&C Saatchi Mobile which is anchored in a rigorous data analysis process to look for suspicious patterns in the data – very low eCPC's or high click to install rates, for example. This is powered by the reporting solutions offered by the mobile measurement partners (e.g. Tune) where the findings are then shared as part of our partnership with suppliers. Simply put, it is key to have a robust process in place underpinned by technology.”

As advertisers and agencies become more alert to the risk of ad fraud and better at detecting it, they have started to refuse payment and blacklist business when there is evidence of fraud.

Some ad platforms are now offering money-back guarantees but this is met with some skepticism by peers.

Gavin Stirrat Managing Director at Voluum, a performance tracking solution:

“There are many companies that offer post-impression analytics or cash back guarantees. We believe this is an unacceptable compromise that continues to line the pockets of fraudsters and further damages mistrust in the medium.

Our recommendation to agencies and brands is to demand high standards of their buying platform partners such as the pre-bid filtering of inventory for fraud, as we do at Voluum.”

Step 7. Rethink how you purchase mobile media and measure ROI

As mobile ad fraud has become increasingly clever, advertisers have moved away from pay per click/cost per click CPC to more sophisticated cost-per-acquisition (CPA) (e.g. pay-per-subscription) or cost-per-app-installation (CPI). But ad malware is increasingly capable of filling out forms or downloading applications to compromised devices or to a mobile emulator.

This means advertisers have to be more intelligent about how they reward agencies and how they set KPIs for their campaigns.

Jason Cooper, general manager, mobile at Integral Ad Science.

“Globally we have seen that mobile ad fraud has become increasingly sophisticated, for example, methods that go beyond the click and now include location and app install fraud which may have a greater impact on campaign reporting.

Performance advertisers rarely now pay out on a CPC basis with CPI and CPGP (cost-per-game-play) becoming the norm. Uber will only reward a user once they have installed the app and taken their first ride which requires a valid credit card, while Candy Crush only pays media owners once a new user reaches a pre-determined game play point.

For brand advertisers that pay on a CPM (cost-per-thousand-impressions) basis, a higher CTR might lead to incorrect campaign measurement but there will no impact on spend.” 

Step 8. Tell tail signs that ad fraud is present 

The most obvious tell tail is price. If the costs of ads is cheaper than the going rate, there's a higher chance that it is fraudulent.

The problem comes when advertisers place pressure on agencies to buy cheaper media. Which makes it very important that agencies educate their clients as to:

1. a) The risk of click fraud, particularly with pay-per-install/cost-per-install ads for mobile applications.


2. b) The real cost of legitimate CPI media.

But there are many more tell tail signs that fraud is present, explains

Ijah Miller, Director, from mobile media specialist Yodel Mobile. He offers the following tips:

Tips for spotting/preventing mobile fraud:

• Look for valid/invalid/fraudulent clicks according to analysis of IP address – e.g. detecting web hosting, VPN endpoints and repeated IP addressed, as well as irregular country/city origin.


• Analyse hourly clicks and install behaviour and distribution: clicks and installs are distributed in a known pattern during the active hours of the day, between the busiest hours and the less busy ones. Deviation from the pattern such as detection of just few very active hours in the day can be a result of incentivised traffic or fraud.


• Analyse hourly conversion ratios: Conversion through ratio (CTR) should normally be stable in the hours of the day. A sharp increase of hourly CTR can point towards incentivised or fraud traffic.


• Look for valid/invalid/fraudulent installs in line with targeting parameters and click-install delay: Click to install delay varies from app to app, from one tracking vendor to another, from country to country. Yodel partners measure delay for each campaign and detect deviations between traffic sources.


• Continuously scan known incentivized apps and web sites to make sure that our campaigns are not presented there: Develop an App and Web site scanning process to run checks. You can then open the apps/sites, click on ads and track the redirect chain.


• Analyse the post-install events behaviour: It's vital for app businesses to share the pattern of behaviour of users that install their apps. Then if CPA results are significant lower than the expected/known post-install events behaviour, it will suggest that the traffic is from incentivised or fraud source. 

Step 9. Be vigilant (publishers)

The same vigilance should also be applied by the publishers that are showing the ads.

We have already touched on the perils of buying cheap traffic. Some publishers boost their visitor numbers by buying traffic, from intermediaries, who may use incentives to entice visitors. But there is no certainty this traffic is not simply robots.

Another way for mobile publishers to avoid robots – according to the ANA Bot baseline report – is to block desktop traffic to mobile pages. The report points out that a lot of fraudulent mobile traffic is really desktop traffic.

Step 10. Get certified as compliant with guidelines / only use certified ad partners

Three of the associations behind the guidelines included in step 4 above, now have certification programs. But some are still at nascent stages. Criteria varies, compliance may be through self-certification or independent verification, and certification costs are also unclear.

The most established of these is MRC's US-based program to certify companies that measure, verify and filter out general invalid traffic (GIVT), which includes ad fraud. The MRC recently started accrediting vendors for Sophisticated Invalid Traffic Detection/Filtration (SIVT) – which so far includes comScore, Integral Ad Science and White Ops Fraud Sensor, all three of which cover also cover mobile web traffic (but not apps of yet).

Companies that are evaluating ad fraud detection companies will find this list of GIVT accredited companies (PDF), very useful. It includes details of areas of expertise, including whether they cover mobile web and mobile app traffic. Also check the compliant versus self-asserted list (PDF) to find who has been independently verified.

In July 2016, the US-based Trustworthy Accountability Group (TAG) announced it had registered 100 companies, including advertisers, agencies, adtech companies and publishers, as “verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG.”

In November 2016, TAG has also launched a “Certified against malware” seal and malware threat sharing hub to provide intelligence on attacks to industry and law enforcement.

The UK's certification initiative – launched August 2016 – is led by The Joint Industry Committee for Web Standards in the UK and Ireland (JICWEBS).

As these certification programs become more established and more stringent, it will hopefully reduce the requirement for advertisers/agencies to independently audit each one.

This is Part 37 of the ClickZ 'DNA of mobile-friendly web' series. Here are the most recent chapters:

• The future of mobile local search part three: tradesmen, home services, verification and guarantees.


• Where is Google heading with mobile local search?


• Is Google killing mobile organic search?


• Accessibility: which Paralympics sites passed the test?

Read the reports:

• DNA of a Great M-Commerce Site Part 1: Planning


• DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design

Andy Favell is a ClickZ columnist on mobile. He's also a London-based freelance mobile/digital consultant, journalist and web editor. Contact Andy via LinkedIn or Twitter at Andy_Favell.

Five tools to help you build a content-focused SEO campaign

While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital marketing efforts.

Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.

It has been widely reported that SEO leads have a 14.6% close rate while traditional or outbound marketing efforts such as print advertising and direct mail, only have a close rate of 1.7%.

Image: Online Marketing Coach

So what does it take to put together a strong SEO campaign?

It's by no means a walk in the park, but it's also not rocket science. Many small businesses are afraid that SEO will take up a lot of time and money without leading to quality outcomes.

While you most likely will not see big results overnight, there are many resources out there to push you in the right direction.

The biggest selling point in favor of the case for a consistent, all-out SEO campaign is the availability of SaaS tools that take care of almost every nuance and actionable component of SEO or related digital marketing tasks.

Let's take a look at five tools that will help make your SEO investment a fruitful one. Certain tools in this list might be “suites” and have a great number of handy features, but I'm going to show you how they can be used for one specific function at a time.

Ahrefs – Keyword research

The foundation of any marketing campaign should begin with quality research on the goals and desires of your target audience.

The outcome of every SEO campaign begins in the search box – with a written or a spoken word. To get high returns down the line, you must put time into keyword research.

This is a make-or-break part of the campaign, no matter how much Google hides, groups or consolidates its keywords. Consider your industry's keyword demand and determine which phrases or specific terms to target with your strategy. During this process, you will also learn a good deal about your customer base.

Ahrefs has a revamped Keywords Explorer tool (which tracks a base of 2.8 billion keywords) to help you gain these valuable insights:

The keywords explorer function on this platform lets you brainstorm a large number of possible terms or phrases that your company could rank for.

It provides a difficulty score of 1-100 based on how hard it would be for a specific entry to rank. Ahrefs also gives you thousands of keyword suggestions for your campaign which you can analyze by:

• Monthly search volume


• Top countries where the keyword is searched


• Cost per click


• Number of search results


• Number of words in a keyword


• Clicks per search result


• How often people search for the keyword again


• Traffic share per domain

In addition, Ahrefs also gives you an snapshot (current and historical) of the SERPs for your chosen search term.

Keyword research is one of the basic building blocks of an SEO campaign. With small details about how, when and where people are using them, you can predict shifts in demand, trends and buyer behavior.

SEMrush – Competitor analysis

Proper competitor analysis is a crucial part of marketing in general. Chances are, your competitors are researching your brand as you read this.

With a quality analysis of your competitor's presence, promotions and messaging, you can gain an understanding of which channels to target and how to tweak your strategy in a way that maximizes conversion rates.

SEMrush is arguably the strongest competitor analysis tool out there when it comes to SEO.

SEMrush can give you real time, updated figures for potentially any of 74 million domains. It lets you gain insight into your competitors' ongoing tactics by examining their:

• Organic keyword positions


• Top performing content


• Advertising copy, costs and history


• Display and video advertising analytics


• Channel wise spend strategy


• Backlinks


• Traffic sources

SEMrush makes it simple to gather all the data you need and allowing you to organize it into customized PDFs or spreadsheets, as well as design your own reports. SEMrush also give you great insights into the kind of content you need to create and promote, in order to gain a competitive edge.

Brandwatch – Social media monitoring

Digital marketing is by no means a one size fits all entity. The truth of the matter is that consumer behaviors are constantly changing. When you start brainstorming ideas for compelling content to drive your SEO campaign, you need to know what exactly makes consumers tick.

And any one channel won't tell you what makes consumers tick. However, there's one place where conversations are constantly taking place: social media.

Brandwatch is a handy tool that lets you burrow into sources of consumer opinions across the social web. Keeping a critical eye on customer feedback and intent in the digital landscape is critical in planning your next move.

On the back of the huge “social” index that Brandwatch has built up, it can provide a breakdown of:

• What trends impact your industry at the moment


• Topics on which influencers are currently writing


• The demographics of your audience


• Audience activity, engagement and sentiment on various channels


• Brand reach and visibility

With these insights, content creation for the foreseeable future becomes much easier for most brands, which can target the masses' sentiments in their quest for a higher ROI on marketing.

Outbrain – Content amplification

Now that you've done all this research and gained critical insight, it's time to release compelling content. The harsh reality is that putting together quality content for SEO requires a lot of time and resources. And that just gets you started – it's even more difficult to get your audience to consume it, trust it, and act on it.

At the end of the day, content is the driving force that will get you leads, sales and loyalty. However, regardless of how great the content you produce is, it will be practically useless if it's not promoted correctly.

That's where Outbrain comes in. Outbrain works by recommending more content by relevance to blogs being read all over the internet at any given moment.

Outbrain shows some 200 billion recommendations a month to a global audience of 557 million, and is used by brands such as McDonalds, Huggies, and Fleishman Hillard. Some of its features that can help you “storify” your content are:

• Multiple, adaptable content formats


• Story sequencing


• Personalized and contextual targeting


• Retargeting to custom audiences


• Performance benchmarking by industry or geography

Some of the largest media properties on the web that can serve as promotional channels for your content via the Outbrain platform include The Washington Post, People, CNN, and ESPN.

No matter how big or small your business is, Outbrain can provide measurable means of promoting your content to an ever-expanding audience.

Buzzsumo – Content analytics

You've created awesome content and distributed it to the masses, but how exactly did it resonate with the audience? An SEO campaign should be a constant work in progress, if your content is to get you rankings, views and leads. Content insights are critical in learning how to properly optimize your conversion efforts.

Buzzsumo specializes in providing content analysis for SEO campaigns by finding the most shared content on a topic and the best influencers to promote it on the web.

When you enter a topic or query, the tool starts by running reports on specific topics to reveal data such as the total articles written and platform-wise shares per article. Thereafter, you can discover:

• Great content ideas for posts


• The networks on which the content is getting the best reception


• What type of content is generating the most shares and segment it by format and length


• The most popular headlines that are grabbing attention


• Which days of the week see the most shares


• The most influential curators and aggregators within any niche


• More insights by exporting raw data to spreadsheets

Such insights are key to the optimization process and provide direction to your content marketing strategy as your campaign progresses.

Final words

93% of online experiences begin with a search, Forrester Research found. This alone should be an indicator that SEO is here to stay.

Brands in the digital age should be sure to recognize its significance in marketing strategies for years to come and do their best to create, execute and constantly fine tune the approach that works best for them. There is no excuse for them not giving it their best.

Fear In Network Marketing

via Work with Marvin

10 ideas to market and monetize your digital book or whitepaper

Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper?

Whether it's a huge book or a few-page long digital guide, you have quite a few unique ways to market and monetize it.

Creating a digital book can help you with quite a few marketing goals:

• Downloadable assets build loyalty allowing your customers to take your brand home


• It can be an effective lead magnet


• It can be used to attract backlinks and social media votes


• It is a powerful influencer marketing tool

Whether you plan to publish a paperback or a digital book or both, there are quite a few ways to market it online.

From social media to blogging, the opportunities for spreading the word about who you are and what you do are nearly unlimited online, leaving you with a vast sea of potential with which to perfect your work and hawk your wares.

Here are just a few actionable tips to market your digital book online.

1. Monetize your book through a course

Co-promoting a book and the course is a productive way to build your niche authority while monetizing your expertise.

You can monetize your free book through a course or you can offer the book as a bonus download for everyone completing the course. I've done both giving away a few first chapters for free enticing people to enrol onto the course to watch videos and download more.

Kajabi is a great platform to come up with content upgrades that you can put together into courses and packages to sell online. It provides you with powerful themes, hosts your videos, processes payments for you and gives you access to the community that can become another powerful source for your content discovery.

It even let's you create landing pages to promote your book and build easy to build email drips to interact with readers.

2. Turn your digital book into a flipbook

More and more of your potential customers are going to land on your pages using mobile devices. Serving them a special call-to-action with a smartphone-friendly product is the best way to convert them.

Flipsnack is a great free way to turn your digital book into a flipbook your visitors will enjoy interacting with. You can even embed a flipbook on your web page. You can see dozens of awesome examples here:

3. Create a landing page or a dedicated niche website

In order to make the most of what the internet has to offer, consider launching a new site on your book. You can join our challenge to get that job done easier by using the help of the community. There's no cost involved, so check it out.

4. Invite contributors and reviewers

These days when the internet has made collaboration so easy, there's no excuse for doing anything alone. Invite known niche influencers to contribute a quote to your digital book or provide a short testimonial.

Having well-recognized name on your landing page will make promotion much easier. Here's a good example for your explanation:

5. Reach outside of your social media circles

Too often authors expect their books to catch attention simply because they are well-written, but this is rarely the case; in a world filled to the brim with writers and hundreds of new books published every single day, it can be very difficult to stand out in the crowd.

In order to give your book the exposure that it deserves, you'll need to turn to the ever-popular world of social media.

Start out by submitting information about, excerpts from, and articles related to your book on popular social platforms like Facebook and Twitter, then take the time to utilize a free tool like Viral Content Buzz in order to push them as far and wide throughout the social media landscape as possible.

Make sure to promote all articles that mention your book too! Promote your promoters!

6. Engage with your supporters

Set aside a bit of time each day – as few as 15 minutes should do the trick – to answer questions, respond to comments, join in on chat sessions, and start new conversations of your own.

This kind of effort is sure to lead to memorable engagement, helping to push interested parties over the edge when they're deciding whether or not to invest in your work.

Use Commun.it to manage your online engagement, especially if you cannot afford the time to chat online daily responding to comments.

7. Set up dedicated social media profiles for your book

It's a common question: should I create a separate Twitter account, a separate Facebook page, a separate Instagram profile, etc. for my digital book project? My advice is always, you should.

Branded social media presence allows for more opportunities even if you only use the accounts to broadcast your business social media updates (when you have no time for anything else). They will build up their own following and will ultimately increase your risk.

I use MavSocial to broadcast to multiple social media accounts and pages and semi-automate the process. I also use Cyfe to monitor social media growth of my accounts and spot any negative trend if any:

8. Market your book on Amazon

There's a weird thing going on with Amazon writers: the minute you are there, you are considered an authority. It will be much easier to market yourself as a serious writer once you establish yourself as an Amazon writer.

Getting on Amazon is not tough: Here's a very detailed tutorial. It's promoting your book there which will take some considerable time. And having a listing with no reviews will do no good for your brand, so you'll have to dedicate some time to getting your book reviewed on Amazon.

The good news is, the connections you make along the way will last for years, so you won't waste your time. You can also market yourself on Good Reads too.

9. Set up a launch party on Twitter

Regular Twitter chats may be exhausting to set up and market but a one-time event could give you a huge boost without taking too much time. TwChat is a great tool to host the party: It takes minutes to set up and you get a well-branded neat landing page to promote.

Here's a good example of a book launch party hosted on TwChat.

You can use your branded hashtag later on any time you mention your book on Twitter. That's a great way to consolidate and market Twitter sentiment.

10. Never give up

Often, writers find themselves ecstatic about the possibilities their finished work present which provides them with a boost of energy and good spirits that can lead to a great job done of marketing and pushing the finished product.

Conversely, though, the lack of initial results that they're sure to experience can cause those hopeful feelings to dry up very quickly, leaving a despondent – and often lethargic – writer and marketer behind.

To avoid this trouble for yourself, be sure to go into your marketing phase with the same patience that you used to craft your digital book to begin with, working with the understanding that every worthwhile endeavour takes time to come to fruition.

Keep working hard through both the good times and bad, and don't allow a lack of success – or even success itself – to slow you down.

How to Manage Your Time in Network Marketing

When you are working for a company life might be boring and easy. You wake up in the morning, go to work, do what your boss (or bosses) tell you to, and then go home and do what you want to do for a few hours before sleeping. You don't have to do much thinking for yourself in this kind of life. You aren't challenged very much in it, either.

But many people find this kind of life very boring. They want to be challenged by what they do, and they want to have some control over their life.

Running your own home network marketing business is very good for this feeling of empowerment.

However, one problem that people run into when they are starting their own business is how to be their own bosses. It can be a completely new challenge. Here are some tips to help you out.

Remember that there are certain things that you need to do to keep your business growing. You need to meet new people, you need to grow your network, you need to support your team, and you need to spend time with your family to keep your home life happy. This last one is important because when times are tough for your business your family can help you to push through to more prosperity.

Tip number one for how to manage your time in network marketing is to figure out specific tasks that you need to do to help keep your business growing.

Along with knowing what to do to grow your business you also need to remember that you only have so many hours every day to do these things. Scheduling and prioritizing your important tasks is something that you definitely should do to help keep you on track.

Tip number two is to schedule your time.

One more tip: do what you need to do as soon as you can do it. Research is important, but remember that you probably don't need to know everything about what you're researching.  Instead, make sure that you are confident with your knowledge or with what you have created from your research and then get into action. Being confident but asking some questions is better than having no questions but being completely disorganized.

That means that tip number three for how to manage your time in network marketing is to do what you plan for yourself as soon as you can. This also means that you should follow your schedule.

If you follow these three tips on how to manage your time in network marketing, then you will definitely become more efficient with your network marketing home business.

If you have some of your own time management tips, you can share them by just leaving a comment. Let's see how many ideas we have for how to manage your time in network marketing.

DO YOU HAVE A PLAN TO GET PROSPECTS IN FRONT OF YOUR PRESENTATION? IF YOU DON'T CLICK HERE

Marvin Sykes..

The post How to Manage Your Time in Network Marketing appeared first on M.A.S. Marketing Team.

Reader survey: calling all mobile marketing technology firms, agencies & service providers

We're inviting all mobile marketing technology companies, service providers and agencies to be a part of our inaugural Mobile Marketing Reader Survey.

Covering 23 categories, all of the winners will be voted for exclusively by the 850,000 monthly readers across ClickZ and Search Engine Watch.

In the first of a new series of Content Takeovers for 2017 this survey will reward technology vendors and agencies that are at the cutting edge of delivering solutions, services, content and technology to help marketers target, report, convert, retain, engage and interact with their customers on a mobile device. Note, this is not the best use of a technology or best campaign, but rather the technology or service itself.

With worldwide mobile internet usage officially surpassing desktop for the first time last week and with the number of vendors and agencies at an all-time high, this is an opportunity for you to step into the limelight and gain the ultimate accolade of being voted the best in your field by your customers, our readers.

Here's how the survey works:

1. Simply specify which categories you would like to be considered for (takes under 5 minutes)


2. We pool all of the submissions together, all entries will be added to the survey as long as they are relevant


3. We invite our readers (brand or client side only) to vote on December 5th for the winner in each category


4. The winners are published in an exclusive report on February 6th

The deadline for submissions is Friday, December 2nd.

The categories:

Data

• Best CRM or Data Management Platform


• Best Mobile Engagement Platform


• Best Mobile-first Marketing Automation Platform

Agencies

• Best Overall Mobile Agency


• Best Mobile Agency (SMB)


• Best Mobile Search Agency

Analytics

• Best Mobile Analytics Platform/Provider


• Best App Analytics Platform

Attribution

• Best Cross Device Attribution Platform

Apps

• Best App Developer

Augmented Reality

• Best AR App or Solution (Delivery/Technology)


• Best AR Content Creation Agency/Firm (Content

Virtual Reality

• Best VR App or Solution (Delivery/Technology)


• Best VR Content Creation Agency/Firm (Content)

Location

• Best Location Data Provider


• Best Location-based Services (LBS) or Proximity Based Technology

Display

• Best Mobile Ad Network


• Best Supply Side Platform (SSP) /Exchange


• Best Demand Side Platform (DSP)

Content

• Best Mobile Content Creation Firm/Agency

M-Commerce

• Best Mobile Billing or Payments Provider

Call Technology

• Best Mobile Click to Call Technology

⋆ Overall ⋆

• Most Innovative Mobile Marketing Technology/Solution

Can't see a category relevant to you?

You can suggest a new one by clicking here and skipping to the final section (page 17) of the survey.

Rules

For a list of voting rules please click here. For information on sponsorship opportunities or if you have any questions about the survey or process please contact sam.lawson@clickz.com.